Tuesday, 23 June 2015

Is it really important getting responsive with online marketing strategies?

A myth prevailed for several long years having the website with great artworks, best layout for easy navigation, informative and well scripted content as the best promotional tool for online looker.

It’s the time to realize, we no more live in the 19th century where search engines were not capable for providing information available round the globe. The youth today believes keeping things handy in their pockets for more comfort and ease. They no more feel the need for cyber cafes, waiting hours in the line to check their mails or to collect data online. For making it easier for every online practitioner, even the most preferred search engine has optimized its policies for promotion across borders.

With some impressive researches conducted it has become evident that more than 55% audience is smart phone user and it is has grown by 10% over the years and 34% who get online with their portable devices avoiding heavy to use desktops.

So, can they be ignored? Simply, it’s a straight No. Understanding the trend for the bit, capturing the percentage of online user, responsive website is the need for hour with every biz. After all they are potential customer too.Website Design and development for such handheld device webs creates a larger platform exposing more opportunities. Investing in them remains important because they serve benefit against other demographic or geographic hurdles of promotions.

To rationalize such a portal which is more expressive, rapidly loaded and approachable with this increasing number of consumer and is no more unresponsive in terms of design, understanding and convenience suiting best with every smaller or large device’s resolution remains necessary. It is even more beneficial for the purpose of SEO where content expansion is a priority diverting the real traffic over your website.

Avoiding every scrolling problem and inexpressive incomplete view, Google has planned to prefer the smarter hosts which have higher range of smart applications yet precise to the need at a click of a button. Utilising standards with use of HTML (5), CSS (3) and JAVA, grid or frameworks, sketch sheets, query script, slider, columns etc., easy and user convenient navigation system thus developed which are informative and less frustrating.  Making attractive but fit to screen designs, better to-the-point content and resolution with proper pixel with larger than life effects, an effective and wonder responsive trend gets the fancy for modernized marketing oriented businesses. If you perceive for being a leader in your chain of competitors, responsive website links the bridge for connecting every consumer with your brand from the possible nook and corner.

Moving away from the conventional looks realizing the freedom of thought and usage, it is important to formulate strategies with changing times and needs because it is never too late to convince oneself for betterment.

1 comment:

  1. Great representation. Thanks for sharing information about to this topic. your blog is rich of information.
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