Being a successful web designing company in Delhi requires designing effective websites. An effective design is a result of different elements and we shall discuss some aspects which can help achieve the same. The key is to keep it simple and self-explanatory- to give users the information they want in a clean pattern, design which needs minimum action from users. Highlighting relevant keywords or images, with right writing style and language helps users find information quickly. The aesthetics of the design should be appealing with judicious use of white spaces and incorporating Marcus’ ‘visible language’. Taking learnings from old school of thought and conventional elements into the design also helps reduce errors in design as those are tested theories. Web design companies should also keep testing the website for usability ‘Test early, test often’ and incorporate the feedback in design to keep it effective.