How RSS reader Feedley emerged as true winner as Google Reader died

The concept of RSS readers appeal to all- you have a single platform to store the content you like over the net from different website, news sites, blogs and YouTube etc. which you can browse or share or keep for future reference. The market was ruled by Google with its Reader.

 So we all know Google discontinued its Google Reader in July 2013 as part of its corporate structuring started in 2011 cleaning it of 70 loss making products. The move made absolute sense- Reader did have a loyal following but with competition like facebook posts, it was losing popularity. Also to be frank, the product was under invested as Google's focus was on developing and promoting other products like Google+ Never the less, Reader's death was Feedley's gain as it emerged as the best alternative RSS reader. Credit for same goes to its better functionality owing to beautiful magazine style image centric design. This aspect makes the user experience definitely better with the added benefit that in the world of touch screen tablets and phones, it is not lost. Feedley grabbed the opportunity with both hands and announced hassle free migration for existing Reader users with their Google login. With a single click the entire account of user is moved to Feedley and arranged into folders and sub folders. Feedley added functionalities like Must read section, headlines only and investing in state of art API capabilities to be the best at the game.

It gained whopping 12 Mn new users in 2 months into the announcement of Reader's , such was the impact of these measures taken by Feedley. It kept improvising with time and now has extended the log in facility from just Google account to Twitter, Facebook, Microsoft & Importing OPML along with providing personalized experience to user. It has become popular with apps for phones and tablets, also offering integration with Pocket, Inst paper and Ever note.

Thus gradually, Freedley has carved a strong place for itself in this niche RSS reader market, a place left willingly by Google to focus on other lucrative fronts.

PAY PER CLICK- THE VALUE FOR MONEY AND BUSINESS

Is price everything we work and live for? Does it really counts or is it the value for what we have paid the price for?
 

Well, agreeing to the fact money matters, no doubt about it but what gets more important is the value for that money. We all work hard to get that recognition and usefulness in life. Let it be in personal or professional way, this is what really counts for.

The Google Adword tool offers such incredible promotion mechanism which we know as PPC, Pay per click also known as cost per click as an effective marketing strategy to get a biz known well in the search engines and direct the traffic at website. It is simply done by paying the publisher for every click on the company’s’ ad. The method goes like the advertiser bids on keywords or phrases relevant to their targeted market for which the content based sites charge a fix price on every click. Utilizing PPC through experts available with exposure to such techniques, ads could be displayed when keyword query is generated and matched to the list published by advertiser and relevant search engine respectively. Such ads called as sponsored links seem usually appear adjacent, above or beneath organic results or anywhere as chosen by the web developer for the site. PPC displays some banner ads as well related to the content as delivered and agreed for ads. It helps providing variety of options like testing and pausing if any phrase is found unproductive thus removing them from the list when required. It is more beneficial because one pays for actual visitors avoiding spam. Controlling marketing cost thus filtering the negative words it generates lead for the organisation and its products. Utilize your budget for this perfect tool generating values

Website Design Delhi | Imgtech.co.in

Universally accepted concepts of web design

Web design is one of those areas which has seen quick flow and ready acceptance of the new ideas globally. Such has been the influence of some of the website designing concepts universally that these have become sort of standards. These are the concepts which are unlikely to change in the very near future. Almost all of these have a direct impact on the user behavior which has become accustomed to seeing and using these for a number of years. What are these commonly acceptable concepts of design?

1. Standardized terminology: When you see ‘home’, ‘about us’ or ‘privacy policy’ on any website, you immediately know what can be expected to be found in these pages. Based on this prejudgment, you can choose to either visit these pages or not. This terminology has become sort of standardized across the globe and the web designers do not like to play around with these terms.

2. Practical navigation and site organization: There is no way to standardise the navigation since each site has its own unique requirements which depends on its business objectives. However, what has come to be commonly acceptable is the fact that the navigation has to be very practical and, at times, intuitive, so as to make a per-assessment of how the users might want to navigate. Another important aspect related to this is that the navigation to the deepest parts of the site shall be completed within a few steps only. This is something which the website designing companies in Delhi or elsewhere in the world have come to accept. 

3. User-friendly placement of web design elements: While deciding on the placement of different elements, one can not ignore their user-friendliness.. Put simply, the ones which are most important shall be put straight in front of the sight of the person while the ones which are of least importance might be put at a place where the users do not go often. 

4. Use of CSS for layout designing: Gone are the days when the HTML tables were used for developing the different pages of a website. These have now been replaced by the cascading style sheets which are far more flexible to use than the rigidly defined tables in HTML. The usage of CSS has been so advantageous for designing, development and even online marketing of the website that this is now being used quite commonly in the web development.

These are some of the practices which are now being used universally, without any exception of the geographical region, in the field of website design and development. The web design Delhi companies also make use of these evergreen concepts of design.

Why SEO Copywriters shall know about the SEO process?

Companies engaged in website designing and search engine optimization hire content writers and SEO practitioners. These are the people with specialization in their respective fields and it does not matter if they are not aware of the stream of each other. During all these years in the field of SEO, I have seen that there is a disconnect between the SEO Copywriting and the actual SEO practice. In fact, most of the website design companies Delhi or the SEO services providers have content developers and the SEO doers as two separate skill sets and do not combine the two. The companies do not even encourage the learning and development of these two skills for them. They are keeping the two separate. However, the end result is that the content developers and the SEO practitioners do not have much avenues to grow after a period of time. After a few years, the chasm of dissatisfaction begins to make way into the employees and this increases the rate of attrition.

It is for the good of employees as well as the organizations to enable the combination of these two varied skill sets in the employees. Here are some reasons why this is important:

1.    SEO content developers are able to know the fundamental purpose of why they are producing the content, if they know how SEO would be done.

2.    They are also able to know the varied resources and the specific content requirements for each one of these. By dwelling deeper into these quality resources, they are able to know what is precisely required and how the benefits can be harnessed to the maximum by performing these activities.

3.    The SEO copywriters do not hit the career road block early on and can further increase their chances of getting better jobs by learning these two varied skills, which is appreciated in the market.

4.    Organizations also make a cost saving if they hire people with these varied skills rather than focusing on solo skilled people.

5.    Given that the SEO keeps on changing and there is increasing importance of people having knowledge of SEO as well as good copywriting skills in the market, it is a natural value addition for a person to be an expert in both of these.

SEO copywriting has many dimensions. While a person has to develop many skills within this stream, he or she is also required to know about the SEO in order to deliver a more effective content. No longer can the strategy of having writers and SEO doers as different people succeed in the present day context of search engine marketing.

Creating Static URLs Through .htaccess.txt file

A lot has been said on the topic of static and dynamic sites and URLs and the extent to which these are SEO friendly. Summarising it briefly, we can say that the static websites are the ones which do not take the support of back end content management systems (CMS) for showing the data to the users when they seek it. Dynamic sites are the ones which generate the front-end data for users from the back-end databases when the users seek it. When the dynamic pages are created, the URLs of these pages bear a number of special characters such as query strings, ampersands, equality marks, etc. Website designing India service providers, which are often asked to develop the websites in SEO-friendly way, often face this problem of stabilizing the URLs, or in other words, making these static.

There is a strong belief that in order to get stable ranks in the search engine result pages (SERPs), the dynamic URLs shall be changed to the static ones. It shall however be noted that the SEO of even the dynamic URLs can be done since Google itself says that its robots are able to read till the three or four special characters. Despite this clear statement by Google, there is a tendency among the webmaster to develop the static URLs or convert the existing dynamic URLs into static ones. The biggest problem encountered with the SEO of dynamic URLs is that even if the ranks improve, these are not held stable.

So, how to stabilise these ranks? One of the foremost methods for creating static URLs is by using the .htaccess.txt file. You need code this file appropriately and then upload it to the root of the hosting space if you want to change all dynamic ones to static. You might have to enter many URLs which could be a cumbersome process.  .htaccess.txt file is also used for effecting the redirections on the website at page level and site level. Further, it is used for stopping or permitting certain IP addresses and URLs to see a particular section of the website. In this case, the file is not uploaded to the root directory but to the folder or directory which is to be stopped or permitted access.

This is the preferred way of making the URLs static for web design Delhi companies because it allows you to even perform a number of other important functions, the most crucial ones being the ones of redirection. And, this is the file which takes precedence over the other ones when the search engines crawl the site and hence it becomes an important tool to control and make the website SEO-friendly.

Is it really important getting responsive with online marketing strategies?

A myth prevailed for several long years having the website with great artworks, best layout for easy navigation, informative and well scripted content as the best promotional tool for online looker.

It’s the time to realize, we no more live in the 19^th century where search engines were not capable for providing information available round the globe. The youth today believes keeping things handy in their pockets for more comfort and ease. They no more feel the need for cyber cafes, waiting hours in the line to check their mails or to collect data online. For making it easier for every online practitioner, even the most preferred search engine has optimized its policies for promotion across borders.

With some impressive researches conducted it has become evident that more than 55% audience is smart phone user and it is has grown by 10% over the years and 34% who get online with their portable devices avoiding heavy to use desktops.

So, can they be ignored? Simply, it’s a straight No. Understanding the trend for the bit, capturing the percentage of online user, responsive website is the need for hour with every biz. After all they are potential customer too.Website Design and development for such handheld device webs creates a larger platform exposing more opportunities. Investing in them remains important because they serve benefit against other demographic or geographic hurdles of promotions.

To rationalize such a portal which is more expressive, rapidly loaded and approachable with this increasing number of consumer and is no more unresponsive in terms of design, understanding and convenience suiting best with every smaller or large device’s resolution remains necessary. It is even more beneficial for the purpose of SEO where content expansion is a priority diverting the real traffic over your website.

Avoiding every scrolling problem and inexpressive incomplete view, Google has planned to prefer the smarter hosts which have higher range of smart applications yet precise to the need at a click of a button. Utilising standards with use of HTML (5), CSS (3) and JAVA, grid or frameworks, sketch sheets, query script, slider, columns etc., easy and user convenient navigation system thus developed which are informative and less frustrating.  Making attractive but fit to screen designs, better to-the-point content and resolution with proper pixel with larger than life effects, an effective and wonder responsive trend gets the fancy for modernized marketing oriented businesses. If you perceive for being a leader in your chain of competitors, responsive website links the bridge for connecting every consumer with your brand from the possible nook and corner.

Moving away from the conventional looks realizing the freedom of thought and usage, it is important to formulate strategies with changing times and needs because it is never too late to convince oneself for betterment.